Monday, 24 September 2007

Post Op Pain Eased by Hypnosis

A new study has been released which has been studying women both before and after breast cancer surgery. The researchers were particularly trying to discover the effect of hypnosis on easing pain and what they found was that the women who received hypnosis prior to cancer surgery required less anesthesia while under going the operation.

The normal side affects of cancer surgery are fatigue, pain and nausea; and hypnosis helped to deal with these symptoms. 200 women took part in the study, and each woman received 15 minutes of hypnosis, either individually or in a group. In these 15 minute periods, the women were given suggestions on how to relax, shown pleasing imagery, instructed how to hypnotise themselves and given advice on how to reduce fatigue, nausea and pain.

From New York City's Mount Sinai School of Medicine, Guy Montgomery, associate professor in the department of oncological sciences who is also the report's lead author, said "This helps women at a time when they could use help, and it has no side effects. It really only has side benefits."

Additional side benefits to having hypnosis prior to surgery was that the patients spent 11 minutes less undergoing surgery and also their costs were reduced by £370 as they spent less time in hospital and under doctors care.

"This is something that empowers patients," said Dr David Spiegel header led a similar study and explained. "If you're fighting, you think you're protecting yourself, but, actually, you're losing control, because you're getting into a struggle with your own body. You can teach people to float instead of fighting. You get the body comfortable and think more clearly. The weird thing is it actually works. If thoughts can make the body worse, it follows that thoughts could actually make the body feel better."


This article can be read along with others of a similiar nature by clicking on the following link:

Steve Bishop DHP, MNLP
Mobile 07788 594975
Office 0800 1974 294

Friday, 10 August 2007

Working From New Premises

Being based in a holistic centre is a very calming and peaceful place to work from. So I am quite excited with my new room in Yoga Motion in Burnham in Berkshire.

It was set up by a friend of mine a couple of years ago and in addition to running the yoga classes, she rents rooms to various types of therapists; Hypnotherapists, Osteopaths, Laser Hair Removal experts, Tai Chi classes, the list goes on.

I have been there on a part time basis for a few months and found it very successful. To have the opportunity to be there full time was not something I needed to think about too long.

Burnham is a pretty little village near Slough, Windsor and Maidenhead.

I hope to see you there soon.
Best regards
Steve Bishop
www.stevebishop.co.uk
Mobile 07788 594975
Office 0800 1974 294

Thursday, 1 February 2007

Featured Article

Your First Online Sale

I’ll never forget the morning I checked my email and saw that I’d made my first online sale. Yippee! I really HAD made money in my sleep! That was over three years ago and since then my business and life have completely transformed thanks to the power of online technology. (And I still get a thrill when I see a ‘New Order Notice’ in my inbox!)

Whatever you’re selling, it makes sense to take orders online – and your business will grow when you do. That’s because it makes you and what you are offering available 24-7. One of the things you’ll hear me say over and over is ‘make it easy for people to buy from you.’ Taking online orders is one way to do that.

The first sale is also the HARDEST sale to get, because to get to that point you need to establish all the systems and processes to convert visitors to buyers and accept online transactions. When you’re just starting out, it can seem overwhelming.

So this week I want to offer you a word of encouragement. Yes, there is some spade work that needs to be done in the early days, but it’s worth it! In the long run you’ll make more sales and money and running your business will get so much easier.

To help you I’ve listed the main resources you’ll need, and the terminology you’ll need to familiarise yourself with.

Autoresponder you know when you submit your name and email address at a website and you automatically receive something back in your inbox? Well the software that does that is called an autoresponder.

You can also set your autoresponder to send sequential follow-up emails. For examples, the first message might go out immediately, the second might go out 2 days later, message number 3 might go out on day 5, and so on.

That means you can set up your system once, and then it works automatically for you, following up with every single prospect. It really turbo-charges your follow up efforts and you will make more sales.

List manager this is the software that subscribes and unsubscribes people from your list and is basically your database of names and emails. You can also create sub-lists for example, people who have bought a specific product, or joined your list from a specific source. This makes it easier to send relevant messages to the right people and you don’t have to mail your whole list.

Shopping cart this is the software that lets customers select and order items from your website.

The ideal solution is to get your list manager, autoresponder and shopping cart ‘all in one’. I recommend http://www.1shoppingcart.com

Want more? Join me and guest expert on a FREE teleseminar ‘Your First Online Sale’ next Thursday 8th February at 4.30pm UK Time. You can get all the details and register here: http://www.clientmagnets.com/tbc/
© Bernadette Doyle, 2007

Bernadette Doyle publishes her weekly Client Magnets newsletter for trainers, coaches, consultants, complementary therapists and solo professionals. If you want to get clients calling you instead of you calling them, then get your free tips now at www.clientmagnets.com

Bernadette is also the author of the amazing resource book 'The Emergency Action Plan for Attracting Clients Fast'! I bought it and am very happy with it.
Go see for yourself, she talks a lot of sense.
Very best regards

Steve Bishop www.myhypnotherapycentre.co.uk
0800 1974 294

Monday, 18 December 2006

The Menacing Mathematics of Multiple Meds

By Gary Craig

There's something scary about drugs that concerns a growing number of physicians and should wobble the knees of every patient on the planet. It's obvious to any mathematician but somehow has escaped the general scrutiny of the health industry.

It has to do with combining meds.

Ever since I can remember I have been fed the perception that drugs are governmentally evaluated and thus are safe if taken under the guidance of competent physicians. However, even if we accept the presumed safety for the ingestion of one drug, we must ask ourselves how might that safety change if we take multiple drugs?

For safety assurances, proper testing should be done for every drug combination we are advised to take. If we take Prozac and Tylenol, for example, we should be presented with all the possible benefits and consequences before allowing these two foreign substances to mix with the chemicals our bodies already create. Same thing goes for combining Paxil with Viagra or Interferon with Lipitor.

The list of possible problems here is monstrously long because there are a b'zillion drugs and mega b'zillions of combinations. Nonetheless, I've never seen or heard of any studies that test any of these combinations ... have you?

Thus, if you take two drugs, the odds of their combination having been adequately tested for safety are skimpy at best. But if you take 3 or more drugs the danger possibilities multiply even faster.

Here's how the mathematics work: If you take 3 drugs then adequate safety testing of the various combinations require 7 separate tests. If you take 4 drugs the combinations require 25 separate tests. If you take 5 drugs it amounts to 121 tests. If you take 10 drugs the number of required safety tests total 362,881.

The conclusion here should be obvious. Namely, there is questionable safety testing if you take 2 drugs and nominal, if any, safety testing if you take 3. Beyond that you are clearly into the land of, "I have no idea what these combinations of drugs will do."

To me, this tosses our dedicated docs into a tenuous position. They have patients with problems who aren't willing to exercise, eat right, do EFT for emotional issues ( http://www.emofree.com/a/?284 ) or much of anything else to help their own health. Instead, the patients hope the physicians will produce a magic pill (or pills) to make their problems go away.

I have met many patients who are on several drugs and take some drugs to counteract the effects of other drugs. As a non-physician I look at this with a shudder. These folks are being fed chemical cocktails with little or no safety testing behind the combinations. Maybe I need some help with my perceptions here but, to me, they are playing drug roulette.

I don't know if lawyers have picked up on the simple, but compelling, math here. But I do know that I wouldn't want to be a doctor in court facing these clear facts.

In the 15+ years I have been involved in the health field, I have had the good fortune to count many physicians as my personal friends. With few exceptions, they agree that it is our lifestyles, diets and emotional stresses that cause most of our health problems ... and ... the vast majority of these problems would vanish if people would live common sense lives. Yet patients repeatedly abuse their bodies and ask for more and more "miracle drugs" as the convenient solution. I don't envy the docs at all as I often hear them complain that this is a highway to NobodyWinsVille.

Maybe what we really need are good salespeople to persuade folks to take care of themselves. I suspect that, if truly persuasive, they would do more good than the ocean of drugs at our disposal.

Love, Gary
PS: The Free EFT Get Started Package ( http://www.emofree.com/a/?284/1 ) can help any newcomer learn the valuable EFT process. If you want to save time and dive right in, get our low cost DVD Library ( http://www.emofree.com/a/?284/2 )

Steve Bishop is an experienced EFT Trainer & Practitioner who has attended personal trainings on a number of occasions with Gary, here in the UK and also in America. For an appointment call 0800 1974 294 or visit www.mreft.com

The EFT Medical University -- Anyone Can Be An MD

I hereby establish EMU (EFT Medical University). It has no curriculum and costs nothing to attend. Nonetheless, a diligent group of EMU graduates will bring more healing to the planet than all the world's drugs, surgeries and radiations combined.

To graduate, you need only be persuasive enough to convince one person (including yourself) to consistently exercise, eat sensibly and eliminate the angers, fears and traumas that drain our immune systems. Exercise is freely available in multitudes of forms, Sensible diets boil down to simple choices and emotional health can be achieved through proper use of EFT (Emotional Freedom Techniques).

How obvious!

To some, however, this is easier said than done. That's why doctors' offices are filled with couch potatoes who guzzle beer and gorge on chocolate cake AND are hoping for a magic pill that will wash away their unhealthy lifestyles. Docs know this and it's the reason why so many of them are shaking their heads in wonderment these days. They are placed on a pedestal by drug companies and the medical establishment and are expected to produce unrealistic miracles where simple common sense will do the job.

So, from a health point of view, the world doesn't need yet another medical procedure. Instead, it needs persuasive salespeople that can drum home these simple ideas. Properly done, I predict that our medical bills will drop by 80%.

So, be a student of EMU and convince just one person (including yourself) to consistently practice these lifestyle shifts. This will earn you an MD (Major Do-gooder) and will equip you to be among the premiere healers on the planet.

Gary Craig, MD
PS: You can learn all the EFT basics with the Free EFT Get Started Package.
Published Thursday, November 09, 2006 6:31 PM by Gary

Friday, 17 November 2006

Psychological Factors in Chronic Pain: An Introduction to Psychosomatic Pain Management

By Dr. Dietrich Klinghardt, M.D., PhD

This lecture was presented at the 14th annual meeting of the AmericanAssociation of Orthopaedic Medicine, Tempe Arizona Feb.21, 1997 and is published here as an article taken from Gary Craigs amazing EFT website, www.emofree.com.

Introduction:
Most pain treating physicians have a vague notion, that there may be a psychological component contributing to the severity of chronic pain. The International Association for the Study of Pain defined pain as "an unpleasant sensory and emotional experience associated with the actual or potential tissue damage"(1). The well respected British neurologist and researcher Barry Wyke demonstrated(2), that the neurological signal from a painful stimulus travels from the receptors in the periphery ("nociceptors") to the thalamus, where the message is split: one pathway goes up to the sensory cortex, telling the patient where the pain is and what particular sensation it causes (warm, pulling, pressing etc.). The other pathway goes to the frontal lobe, which is now accepted as being partially part of the limbic system. Stimulation of this area gives the patient the emotional experience that goes along with having pain ("it makes me sick, hopeless …I feel terrible …I am afraid ..etc.). Patients, that had their frontal lobes removed, can still tell, where nociceptors are stimulated, but there is no suffering whatsoever that goes along with the experience. It is really the "psychological" component, that has earned chronic pain the attention it is given in modern medicine. Why then are we not focusing our attention on the ways in which we can help patients in this area? Why are most of us still trying to "fix" pain with all the invasive procedural approaches available today? Why not develop a psychological intervention, that treats the emotional part of chronic pain and leave the rest alone?

One of the main reasons I found for this dilemma can be explained quite simply: Medicine is a science, that has clearly come into it’s adulthood. Many safe injection procedures and other technical approaches are available today. These are teachable, learnable and reproducible. Psychology however is a young science(3) with many diverting opinions ,each exploring different personality models, being based in often contradictory philosophies. Most pain practitioners have been disappointed with the results, when we send our difficult pain patients to the local psychotherapist (may he be working in a hospital setting or in private practice), even though rare individual practitioners may have consistently good results. It appears, that both the practitioner and the method used play an important role, more so than in other areas of pain management . Psychological approaches are always unique and specific to the individual and do not lend themselves to be studied with a "double blind study".

The literature:
The literature is full of descriptions of "multidisciplinary pain centers" and their management of patients. Outcome studies show, that the idea works better than physical therapy and medication alone, but comparisons against individual successful practitioners have been skillfully avoided. In fact, these pain centers seem to be using up tremendous financial resources with results that are questionable. The psychological literature is full of anecdotal reports of patients improving with psycho-therapeutic approaches alone(4,5,6) but is disappointing in terms of good well organized studies. One study stands out, that will be highlighted here:
In 1992 the San Francisco Spine Institute published a paper in Spine Magazine(7). 100 adults with MRI proven severe lumbar disc herniations were preoperatively interviewed regarding five possible traumatic situations in their respective childhood:
Physical abuse
Sexual abuse
Emotional neglect/ abandonment
Loss of one or both parents (divorce, death etc.)
drug abuse at home (alcohol, prescription drugs etc.)
The patients were assigned to 3 different groups:
None of these risk factors
One or two risk factors
Three or more
The long term postoperative success was as follows:
95% excellent improvement
73% improvement
15%improvement

What does this mean? The result of surgery and postoperative pain have little to do with the surgical procedure itself but largely depend on factors that date back to the childhood of the patient. It can be easily extrapolated from this study, that the same is true for many or all of the other procedures used in pain management, including osteopathic manipulation, prolotherapy and others. A follow-up study demonstrated, that brief targeted psychotherapy that addresses these specific issues, could improve the postsurgical results dramatically in groups B and C. Pelletier showed, that patients, who had a"severe"childhood, but matured through the process of good psychotherapy, ended up having a higher life-expectancy than people, that had a "happy" childhood.

Another study, conducted by several AAOM affiliated physicians (Klein, Eek, Dorman et al) pointed indirectly in the same direction as the Spine Institute study: Patients were examined regarding the severity of their MRI findings before undergoing prolotherapy treatment. There was no correlation between outcome and the severity of the lesion: patients with severe pathology had the same success rate as the group with no demonstrable pathology, i.e. some patients with no demonstrable pathology did not improve with prolotherapy, others with severe pathology did improve. This study did not look at the probable underlying psychological problems even though I would dare to say, that just as in spinal surgery the outcome of the treatment was determined by the same 5 psychological factors, not by the severity of the lesion.

Neurophysiology:
Much has been written lately on the connection between the limbic system, the place where emotional memory appears to be stored, and the autonomic nervous system( ANS)(8,9). Especially valuable is the literature on Psycho-Neuro-Immunology (PNI). The hippocampus and amygdalaregion show regional constant arousal in patients suffering from post-traumatic stress(10). The stress signal discharges itself over the limbic-hypothalamic axis into the hypothalamus. From here the signal travels 3 ways:
Down via releasing factors to the pituitary
Down the sympathetic pathways, creating peripheral target specific vasoconstriction and wind-up effect on nociceptors ( upregulating pain volume and perpetuating tissue damage)
Down to the nucleus ambiguus in the brainstem, from here down one branch of the vagus ("smart vagus’) to the enteric nervous system, stimulating the emotion-specific visceral release of several of over 70 informational substances (among those the more well known neurotransmitters such as acetylcholine etc.)(11,12).

Example: the feeling of fear has been related to vagus stimulation of the kidney area and sympathetically induced release of cortisol and norepinephrine.

When a conflict from childhood is uncovered, a new intracerebral neuronal connection is made from the limbic system to the cortex. The patient becomes more "conscious". The conflict induced electrical energy from areas in the limbic system can now flow to the cortex instead of constantly arousing areas in the hypothalamus. This energy becomes a source of greater vitality and clarity. However, the pathway from the conflict to the hypothalamus is habituated and needs to be uncoupled ("deconditioned"). Pawlow, Francine Shapiro(13), Roger Callahan, and this author(4) have reported on the need for uncoupling techniques. Shapiro has well researched the treatment called E.M.D.R (eye movement desensitization and reprocessing)(13). While the patient remembers the past event, her/his eyes are moved forth and back for 33 seconds or longer. This breaks the habituated ANS response.

Successful therapeutic interventions have to fulfill therefore 3 criteria:
Target the 5 common childhood conflicts listed above
Uncover these conflicts. Often a light trance state is required to accomplish this
The process has to be finished with an uncoupling technique

To help the practitioner seek out a treatment, here is a list of more well known modalities that are suitable:
Milton Eriksons Hypnotherapy(14) and various offshoots: Neuro-Linguistic Programming (NLP), E.Rossi’s Neurobiology(9)
Biofeedback psychotherapy and it’s offshoots: Psycho-Kinesiology(4 ), Neuro-Emotional Technique (NET)
EMDR(13)
Bert Hellinger’s and Satyr’s "Family Sculpting"( 15)
Co-Counselling(16)

There are many other techniques that work, but these are the most reproducible, learnable approaches that target the most common 5 factors (i.e.childhood trauma) of chronic pain. The treatment successes published in the literature using one or more of these approaches are quite stunning, yet have so far failed to awaken the appropriate interest in the medical/scientific community at large.

Conclusion:
Because of the intricate neuronal network in the brain, that links the limbic system with the hypothalamus (and virtually any other structure), chronic pain cannot be successfully treated without addressing the psycho-emotional component. The main reason, why some patients get well at all with only interventional technical approaches - but without psychotherapy of some sort- is that most physicians counsel their patients to some degree (often not knowing that they do) and lessen the limbic system arousal by demonstrating confidence and acceptance. However, this type of therapy is not targeted and does not consciously use the tremendous benefits these approaches have to offer.

Literature
H.Merskey: PainTerms: A list with definitions and notes on usage. Recommended by the IASP subcommittee on taxonomy. Pain, 6, 249-252 (1979)
B.Wyke: Articular Neurology and Manipulative Therapy. In E.F.Glasgow et al.(Eds). Aspects of manipulative therapy (2nd ed.) New York: Churchill Livingstone (1985)
H.Ellenberger: Die Entdeckung des Unbewussten. Zuerich (1985)
D.Klinghardt: Psychokinesiologie. Bauer Verlag Freiburg (1996)
R.Hamer: Krebs - Psyche, Gehirn, Organ. Die Zusammenhaenge. Amici di Dirk Verlag. Koelln (1991)
J.Sarno: Mind over Back Pain. Warner Books (1986)
J.Schofferman: Childhood Psychological Trauma Correlates with Unsuccessful Lumbar Spine Surgery. Spine, Vol17, Nr.6, suppl. pp 138-144 (1992)
F.Willard: Nociception and the Neuroendocrine-Immune Connection. 1992 International Symposium. Am.Acad.of Osteopathy. University Classics. Athens, OH (1994)
E.Rossi The Psychobiology of Mind-Body Healing. New York (1986)
D.Goleman: Emotional Intelligence. New York (1996)
C.Pert: Neuropeptides and their Receptors: a Psychosomatic Network. J.of Immunology, no 135, pp 8205- 8265 (1985)
S.Porges: Emotion: an Evolutionary By-Product of the Neural Regulation of the Autonomic Nervous System. Institute for Child Study. University of Maryland, College Park, Maryland 20742-1131 (1994)
F.Shapiro: Eye Movement Desisitization and Reprocessing.Guilford Press (1995)
D,Cheek: Hypnosis. The Application of Ideomotor Techniques. Paramount Publishing (1994)
B.Hellinger: Anerkennen, was ist, Koesel Verlag (1996)
H.Jackins: Fundamentals of Co-Counselling. Rational Island Publishers (1982)

Steve Bishop
www.myhypnotherapycentre.co.uk
0800 1974 294

Thursday, 16 November 2006

SECRETS OF HIGH £ CLASSIFIED ADS

Classified ads, when used effectively, can be one of the quickest and inexpensive ways to increase sales and customers.

A single well-written classified ad can generate hundreds of thousands in sales, yet can cost you pennies to run. Unfortunately, most people don't appreciate the pulling power of classified ads. They think classifieds ads are for selling cars, or finding jobs, not for expanding a business.

And while it's true a classified ad is a good way to sell a car, or find a job, it is also true that classified ads can be used to launch and operate multi-million dollar business. In fact, many businesses rely exclusively on these small low cost ads to generate all their sales. The reason is simple. Once you have discovered how to harness the power of these ads, you really won't need to run expensive display ads.

The key point about classified ads is that they are most effective when used as 'lead generators'. In these ads, you are not trying to convince someone to spend money with you in the ad. Instead, you're trying to identify a potential customer by having that customer contact you as a result of the ad. Once potential customers have identified themselves, you follow up with your direct mail offer for the product or service you want to sell.

Writing an effective classified ad is one of the most exacting forms of copywriting. With twenty words or less you have to say something that will cause potential customers to call you. And you can't rely on eye-catching illustrations or professional layouts to catch the reader's attention. It's all in the wording.

Here's what we do when we need to write a classified ad that really works:

1. Define what we want the ad to accomplish. Do we want the customer to read the ad and smile? Or do we want him to read the ad and call us? (In most cases we want the customer to call us immediately upon reading the ad.)

2. Define the profile of the person most likely to purchase our product or service. (Is it a man or woman, young or old, rich or poor?) If you can't identify who you are going to sell a product to, it's almost impossible to write an ad that will get their attention.

3. With the 'most likely customer profile' developed in step two, you should list the 'hot buttons', those words, ideas, and concepts most likely to gain the immediate attention of anyone in the profile group. These hot buttons might be phrases like 'work at home', financial freedom,' 'overnight weight loss,' 'immediate loans' or 'overseas jobs'.

4. Using the list of hot buttons we came up with in step three, we should see how we can weave them into a 20 word or less ad that accomplishes the goal we set in step one. When writing the ad, the first three words are extremely important and must be selected with purpose. They should call out to our potential customers.

5. If our goal is to get the reader to identify himself to us as a potential customer we should offer free additional information. This way we get the customer to call us and give us their name so we can send them something. We normally do this by saying, 'For Free Information Packet call 0800 1974 294.'

6. After the ad is written to our satisfaction, we search out a number of highly targeted newsletters and magazines that our customers read. Then we find the ones with the least amount of classified ads, and run our test ads there. (We always avoid general interest publications. The ad rates are too expensive and the response too small.)

7. Before the ads appear we develop our ad response pack. This is free information that people who see the ad will be calling about. And it is this response pack that will generate the sale. Obviously having a good response pack is critical to the success of the project.

8. When the ads appear, we keep track of the total number of enquiries for each ad, from each publication. This lets us know which ad works best, and which publication pulls best. We use this information when we roll the ad out on a wider scale.

One final point. The success of a classified ad is determined by the Sales and is related to the follow-up effort, the response pack, not the lead generating classified ad. Generally if you get five or more responses to a low cost classified, you are on the right track.

Steve Bishop
www.myhypnotherapycentre.co.uk
0800 1974 294